The Piedmont Triad, with a population of 1,666,010, is ranked the 30th largest metropolitan area in the US and 45th DMA by
Arbitron. An East Coast hub for surface transportation, more major highways converge in the Piedmont Triad than in any other region in the southeastern United
States.
Many successful national and international companies call the Piedmont Triad home such as FedEx, Honda Aircraft Company, Inc., Honda Aero, Inc., Dell
Computers, RF Micro Devices (RFMD), Lenovo, LabCorp, ZINC Imaging, Tyco Electronics, Polo Ralph Lauren, Hanes, International Textile Group, Lorillard Tobacco
Company, Reynolds American, as well as numerous furniture manufacturers. Eleven institutions of higher learning, with a student population of over 80,000, are
located in the area and include Wake Forest University, Salem College, Winston-Salem State University, North Carolina School of the Arts, High Point
University, Guilford College, UNC at Greensboro, Greensboro College, Bennett College, NC A & T State University, and Elon University. Major art, historical
and scientific museums contribute to the cultural climate of the region.
With over 80 years of experience and more than 1,200 billboards in the market, Fairway Outdoor Advertising of the Piedmont Triad is ready to provide you with
the most cost effective means of conveying your advertising message. With the anchor cities of Greensboro, High Point, Winston Salem and Burlington,
Fairway-Triad has been a driving force in the outdoor advertising industry with strategically positioned out-of-home media displays, on both primary and
secondary arteries, delivering unequaled reach, frequency and exposure of your advertising message.
Call today. Let our experienced staff help you create, target and deliver your message.
Fairway Outdoor Advertising
of the Piedmont Triad
1920 West Lee St. Greensboro, NC 27403
Phone - 336/292-4242 Fax - 336/294-2085
DEMOGRAPHICS
Total Population: 1,666,010
Population 18+: 1,309,618
Median Age: 37.3
Total Households: 652,308
Per Capita Income: $21,685
Median Household Income: $49,808
Avg. Household Income: $54,010
Total Avg Household Expenditure: $45,777
Total Avg Retail Expenditure: $19,466
Effective Buying Income: $36,518
Counties included are: Guilford, Forsyth, Alamance,
Randolph, Stokes, Davidson, Rockingham, Cabarrus,
Rowan, Surry
Available Advertising Products in this Market:
30-Sheet Poster
Bulletin
Rotary Bulletin
Mobile Billboard
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