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Campaign 3 P.M.

November 21, 2002

Mr. Steve Guild, General Manager
Fairway Outdoor Advertising
1321 N. Gene Autry Trail
Palm Springs, CA 92262

Dear Steve:

It is with sincere gratitude that I write this letter to thank you and all the terrific staff at Fairway Outdoor Advertising for the great cooperation and partnering on Campaign 3 P.M. The official ''kickoff'' of the public awareness campaign on Friday, November 15, was made even more impressive with the front page coverage of the posting of one of your outdoor boards with the Campaign 3 PM message! The additional visual presentation of your ''mini'' boards created quite a stir with everyone asking for oneŠI am now down to four!

I look forward to our continued work together, Steve. Let's get together soon to discuss your needs in order to help keep the ''Campaign'' fresh and relevant in the valley over the next year. Reaching our Spanish-language residents also is very exciting and will provide a great service to our families and kids.

Meanwhile, have an enjoyable Thanksgiving holiday with your family and friends.

Warm regards,

Jamie Sepulveda-Bailey
Director/Marketing & Teen Programs


Fairway Outdoor Advertising is a division of Morris Communications Company.