Riverside County Chapter
of the American Red Cross

March 4, 2003
Steve Guild, GM
Palm Springs Region
Fairway Outdoor Advertising of Palm Springs
1321 N. Gene Autry Trail
Palm Springs, CA 92262
Dear Steve:
I was recently notified by several board members of the Riverside
County Chapter of the American Red Cross regarding your complimentary
letter and photo of the donated I-10 billboard space totaling
$ 21,600 for the year as an in-kind advertising gift to our Chapter.
The first time I saw the billboard, I was in total ''awe'' and
so very proud to have such great visibility and signage about
our Read Cross Chapter. It looks terrific!
This letter is to express our deepest appreciation and gratitude
for your gift. At a time when we are facing financial crisis as
a result of reductions in giving within Riverside County, Fairway's
advertising support is a demonstration of your belief in our mission
to help people prevent, prepare for and respond to emergencies.
People look to the Red Cross to be there in times of emergency
and it is people like you who help us help others.
If ever we can return your generosity through life-saving training
for employees and/or families and/or provide disaster-preparedness
education tips, don¹t hesitate to contact me.
However, in the meantime, you and your guest are cordially invited
to attend our Youth Program Services Fundraising event called
''Taste of Italia'' which will be held Wednesday, April 16 from
5:30 to 8:30 p.m. at the Marriott Desert Resort & Spa in Palm
Desert. We will forward information to you shortly so you will
have the specifics.
Thank you for your uncommon support.
Sincerely,
Pamela A. Anderson
CEO |