C&R Ski Outdoor
To whom it may concern,
My name is Richard Forrest and I run a Ski and Snowboard business in
Hillsborough, NC off interstates 40 & 85. We have been at this location
for about 15 years.
Advertising is one of the hardest things to figure out. Where to spend
your dollars! We have tried a little bit of everything. Newspaper ads
(4-5 different ones), Flyers, Radio and Direct Mail. Out of all of the
advertising that we do, I have found that our Billboard advertisement on
the Interstate is the best advertising day in and day out.
There is not a day that goes by that someone comes in and tells you that
they saw our sign and decided to stop in to check us out. 95% of these
people will buy something. Again, I think that this is the best
advertising day in and day out that we can do.
R. Forrest
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