Charles Crone Associates, Inc.

To: Kirk Edgerton Fairway Outdoor Advertising

Dear Kirk, I wanted to drop you a note just to tell you that I enjoy working with you year-to-year on the Mount Olive Pickle Company account. It seems we have been doing these postings twice a year forever. (Are we getting old, here)?

Anyway, thanks again for your professional service over the years.

Outdoor is the way to go. I am a firm believer. I am sure that you are aware that we (at Charles Crone Associates) started buying outdoor for Mount Olive Pickles back in the mid-60s!! - that is over 30 years worth of billboards.

As we have discussed many times, in terms of cost-per-thousand reach - there is NO other medium that comes close ... and believe ME, I put the pencil to every proposal that crosses my desk.

Often the radio sales industry promotes itself as the "better buy", but I beg to differ. Our commitment at this agency for the past 39 years is clearly obvious. We buy outdoor because it generates results ... at the cash register. Plain and simple.

Thanks for you many years of service.

Dill Then,

Bob Crone