Desert Dental Alternatives Fairway Outdoor Advertising Dear Peter: I had, as you know, used billboards previously in Canada. I found them to be a very worthwhile marketing tool. I decided to try your Poster program here in the desert, and have been very happy with the results so far. Of the two billboard designs currently being utilized in your Poster program, the Stabilized Denture theme has been the most successful effort. To date, we have received over 24 inquires as a result of the program. The boards have only been up a few months and already we have seen several new patients resulting in income surpassing the cost of the billboard program. Thank you for working with us and to Fairway for having excellent locations, which get the attention of the motoring public. I would recommend outdoor advertising to anyone who wants to make a major impact on their market. Outdoor works! Sincerely, Bruno Lemay, D.M.D. |
Fairway Outdoor Advertising is a division of Morris Communications Company.