Who Does Your Hair? Fairway Outdoor Dear Peter: We just wanted to thank you so very much for the outstanding attention you gave us with our ''who does your hair?'' billboard campaign. We could not have asked for a better location or representative than what Fairway offered. As you well know, our situation was unique in that we were attempting to establish ourselves as a new group of five hairstylists at a salon with 87 employees! And although our budget only allowed for one month of billboard advertising, the results were phenomenal. Not only did our clients from the previous salon find us, as we had hoped, but we also gained many new clients from the billboard. It was just incredible to witness the excitement of these clients when they walked through the salon doors and exclaimed, ³Who does your hair?² They absolutely loved this billboard! We found that we paid for our advertising investment within the first few days of having the billboard up. Certainly, you have many happy customers out there in the Coachella Valley, however, we are particularly grateful for the effort and kindness you have shown us. As stylists in such a competitive field, we each depended upon and crossed our fingers for good results form this investment. In the end, the results were a wonderful and pleasant surprise. You were vital throughout the entire process and now remain unforgettable! With our most sincere thanks. Holly |